What does Augmented Reality (AR) and Virtual Reality (VR) mean?

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When using Augmented and Virtual Reality, you see a reality that doesn’t really exist. However, there is a difference between the two. When watching Virtual Reality, you are using VR glasses to experience a world fully designed in 3D. Augmented Reality adds virtual 3D elements to the real world. Usually, you also have to use glasses showing both the real physical world and the 3D additions.

How to use Augmented and Virtual Reality within your company

More and more companies are using Augmented Reality and Virtual Reality. For example, manufacturing companies are using Virtual Reality to design new buildings, products or machines. Furthermore, you can use the technology to learn how to operate or maintain a new machine or production line. Or it can be used to visualize the development of an area or building to give the future residents an idea of what it will look like in the end. It is no wonder an increasing number of companies is conquering the market with the opportunities Virtual Reality has to offer.

Augmented Reality, on the other hand, can be used to bring the physical world to live. This is very useful in the tourism sector, to relive ancient times. A tour through a museum, special building or across an historic square suddenly becomes much more fun and informative. No wonder these technologies are also used for marketing and training purposes.

What does Brainport offer in respect of VR and AR?

Do you want to find out what your company can do with Augmented Reality and/or Virtual Reality? The ‘Reality Check’ might be just the thing for you. During this two-hour session, you, your team and an independent consultant will research how you can apply these technologies within your company. Free of charge. The Effenaar, Brainport Development and Metropolitan Region Eindhoven are jointly working with other companies in the region to organize the Reality Check. You can sign up for free, but we can only accommodate a limited number of companies a day.

Do you have any questions about AR or VR?

You can always contact the Brainport Development business developers. They know whom to turn to within the Brainport region and can always put you in contact with the right local partners. You can also contact the Hyperspace Institute, a professional association for AR, VR and MR professionals, with all your questions regarding Augmented and Virtual Reality. The institute encourages professionals to share their AR, VR and MR knowledge with other professionals and users.